MICE segment is an important segment for most hotels, and it holds true for Golden Tulip Hotels too , “MICE as a segment is really important for all our Golden Tulip Hotels across South Asia. To ensure that we get right percentage of this segment we have taken many initiatives across all our Hotels: We have a dedicated well trained team to take care of this segment & we have a unique concept of one point of contact for all our meetings.
All our Hotels have latest audio visual equipments to have uninterrupted meetings
The Hotels take care of all aspects from the appropriate lighting, high speed internet connectivity, right room temperature to right menu offering to ensure that the guests are really comfortable and they are focussed on the meetings. We offer variety of themed tea breaks with special multi-cuisine menus too. Golden Tulip Hotels South Asia is participating in most of the trade fairs in 2015 to meet the segment drivers and the direct consumers to maximise the business for the Hotels,” elaborates Shashi Razdan, Area Director of Sales and Marketing, South Asia. Talking about the area, Shashi says, “We have a mix of hotels & we have meeting venues available from 1000 sq ft area to 10,000 sq ft area to cater to this segment & some of our Hotels like Golden Tulip Neemrana, Golden Tulip Chattarpur, Golden Tulip Bhiwadi & Golden Tulip Panchkula has got beautiful manicured lawn areas to do all kind of team building activities and even Gulf putting or virtual Golf available in some of the Hotels.” talking further about business and expectations, “Greater levels of confidence have been noted this year among planners of international associations conferences, with evidence of increasing budgets and attendance levels. As demand has grown this year, so has the supply of facilities for meetings and events, with expansion, in many world regions, of the hotel stock and major new convention centres. This expansion in supply has been matched by the creation of a number of new convention bureaus from Hangzhou in China to Spain’s Costa Brava, with the aim of winning meetings and events for their destinations in an increasingly competitive market environment.”
Adding, “In terms of the outlook for 2015, modest levels of growth are forecast for the global economy as a whole, although that growth will be most significant in Asia, the Middle East and Africa. For the meetings and events industry, forecasters are practically unanimous in their predictions that 2015 will witness continuing expansion. Some even predict that in a number of world regions – the US and parts of Europe – we will see a return to a sellers’ market, as demand outstrips supply in some key city destinations.
But 2015 will not be without its risk factors, which may create as yet unforeseen challenges for the meetings and events industry – particularly on the international scale. These include: the risk of escalating conflicts in the Middle East and in Eastern Ukraine; the Ebola virus crisis further extending its grip; and the threat of a return to recession in the Euro zone. Innovation, resilience and dynamism will be the meetings and events industry’s best response to meeting these challenges head-on and to making the most of the opportunities that lie ahead in 2015.”